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什么是SEO [复制链接]

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什么是SEO

    今天突然回想自己刚接触SEO的时候,现在又重新去看了下百度百科“什么是SEO”!做过SEO的都知道SEO技术很简单,没什么门槛,谁都可以轻松的优化一个普通关键词的网站!但是你有没有回头想过,什么是SEO?
    SEO是较为流行的网络营销方式,主要目的是增加特定关键字的曝光率以增加网站的能见度,进而增加销售的机会。分为站外SEO和站内SEO两种。SEO的主要工作是通过了解各类搜索引擎如何抓取互联网页面、如何进行索引以及如何确定其对某一特定关键词的搜索结果排名等技术,来对网页进行相关的优化,使其提高搜索引擎排名,从而提高网站访问量,最终提升网站的销售能力或宣传能力的技术。

    站外SEO
    站外SEO,也可以说是脱离站点的搜索引擎技术,命名源自外部站点对网站在搜索引擎排名的影响,这些外部的因素是超出网站的控制的。最有用功能最强大的外部站点因素就是反向链接,即我们所说的外部链接。毫无疑问,外部链接对于一个站点收录进搜索引擎结果页面起到了重要作用。
  那么如何产生高质量的反向链接呢?   
1. 高质量的内容 产生高质量的外部链接最好的方法就是书写高质量的内容,你的文章能够让读者产生阅读的欲望而对文章进行转载。   
2. 合作伙伴、链接交换 与合作伙伴互相推荐链接。与行业网站、相关性网站进行链接。   
3. 分类目录   将网站提交到DMOZ目录、yahoo目录、ODP目录一个一些专业目录网站。   
4.社会化书签   将网站加入百度搜藏、雅虎收藏、Google书签、QQ书签等社会化书签。   
5、发布博客创建链接   目前获取外部链接最有效的方式之一就是通过发布博客文章。   
6、论坛发帖或签名档   在论坛中发布含有链接的原创帖或者编写签名档中插入网址。   
7、购买高价值链接   个人不建议使用此方法,被搜索引擎发现会被降权。   
8、与SEO业务合作伙伴进行SEM\SEO整体解决方案。

   站内SEO
   网站想提高排名,苦练内力是必须的,因为SEO是个系统工程,不是一蹴而就的,需要大量的积累和尝试。网址内部优化主要有以下几方面:
1、网站内部的链接结构
  尽量改变原来的图像链接和flash链接,使用纯文本链接,并定义全局统一链接位置。
2、标题title的重新定位
  标题中需要包含有优化关键字的内容,同时网站中的多个页面标题不能雷同,起码要能显示“关键字——网站首页——一段简单的含关键字的描述”类型。标题一旦确定就不要再做修改!
3、每个页面包含有关键字并保持一定的频率
  简单做好了内容结构的调整之后,立即到搜索引擎登录,希望能尽早收录新标题和新描述。
4、网站结构做细节调整
  假设因为原有网站为形象页面,使用了较多的flash和图像,这些网页元素不利于搜索引擎的收录,所以在该网页的下方加了三栏,分别是相关的公司简介、关键字产品新闻和公司的关键词产品列表,并对该三栏内容添加url。   当然,最好的方法是使用新闻系统更新关键词产品新闻。可以做一个从首页链接跳转至一个单页面作为关键字的详细描述。该页面的描述内容包含了公司关键词产品列表链接。这些都是为了形成企业站点内的网状结构。
5、资源应用
  再谈资源应用。对网站结构大致调整好了以后,就可以利用一些资源扩展外部链接了。首先是可以开百度空间,空间域名就使用公司产品的关键字,同时进行公司原网站信息的转载,附带公司网址,让百度robot在第一时间访问本站点。其中还有一个技巧:使用该空间帐户去随机访问百度空间内的其他用户,以获得回访,这样蜘蛛到达的效果会更好。提示:在百度空间、贴吧和知道发表的时候记得要附带链接信息,方便互访,提高访问量。

    SEO网络营销简单让客户直接找到你,形成订单,这就是SEO的魅力所在!

文章出自于杭州SEO|网站优化(新浪博客):http://blog.sina.com.cn/s/blog_8f99219e0100y4e3.html,纯属娱乐,欢迎点评,养个博客不容易啊!
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